What is a value proposition?
Now that you understand what value is, during this lesson we will review what a value proposition is and introduce you to the important first step to effectively implement a value-proposition approach.
By the end of lesson 2, you will understand:
- What a value proposition is, and is not
- Different types of value propositions
- Why value propositions are important to get right
Valueology Module 1_Lesson 2 worksheet.pdf