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  What is a value proposition?

Now that you understand what value is, during this lesson we will review what a value proposition is and introduce you to the important first step to effectively implement a value-proposition approach.

By the end of lesson 2, you will understand:

  • What a value proposition is, and is not
  • Different types of value propositions
  • Why value propositions are important to get right


Valueology Module 1_Lesson 2 worksheet.pdf